Transform Strategy. Accelerate Growth.
Fractional and Interim CRO support for founder-led and mid-market companies ready to accelerate growth and modernize their go-to-market strategy.
We help companies scale revenue and build modern go-to-market engines. Whether you need short-term transformation leadership or ongoing fractional CRO support, Levelset helps align your people, process, and technology to deliver measurable, sustainable growth.
Chris Watson,
Founder & Principal
Chris is a veteran sales leadership executive, fractional CRO, interim CRO and growth strategist with more than 24 years of experience leading enterprise level sales transformations. He has helped organizations unlock double digit revenue growth, build scalable sales infrastructure and execute successful exits.
Chris has helped organizations from early stage startups, to global enterprises unlock double-digit growth, strengthen their sales infrastructure, and execute successful exits.
Chris’ experience spans the technology industry as well as professional services. He brings the vantage point of supporting companies ranging in size from $10 Million to $14 Billion in revenue. This breadth of experience gives Chris a valuable perspective on the different strategies to help drive meaningful results, regardless of the size of your organization.
His approach blends strategic vision with operational precision and gives companies access to executive level leadership through flexible fractional or interim engagements that bridge the gap between strategy and execution.
The Levelset Framework
Diagnose: Understand your current state
We begin with a comprehensive assessment of your GTM approach, client acquisition strategy, and business development systems—uncovering what’s driving success and where friction exists.
Outcome: Clarity on what's working, what's not and where to focus first
Design: Build for scalability
Together, we co-develop a modern sales and go-to-market strategy tailored to your stage of growth—covering segmentation, pricing, structure, and CRM alignment.
Outcome: A roadmap that aligns people, process, and technology around shared growth goals.
Enable: Implement with discipline
We embed new playbooks, market rhythms, and reporting systems that foster accountability and adoption.
Outcome: Teams that sell with structure, confidence, and clarity.
Accelerate: Sustain and scale
We establish a culture of continuous improvement through measurement, visibility, and performance cadences.
Outcome: Self-sustaining systems that keep your business growing—predictably.
Why It Works
Our methodology blends strategic clarity, operational discipline and real-world execution.
Pragmatism:
Real-world execution over theory
Collaboration:
Working beside your team, not above it
Accountability:
Clear metrics and visible impact
The Levelset Framework brings structure and momentum to growth. It’s how we transform strategic intent intooperational success—so companies don’t just plan for growth, they build it.
Our clients typically see revenue acceleration, improved win rates, and margin expansion within 12 months—while becoming more valuable, more predictable and ready for what's next.
Services
Fractional CRO
Executive leadership without
full-time overhead
Interim CRO
Short-term transformation leadership during critical transitions
GTM Strategy Design
Market segmentation, pricing,
and structure optimization
Sales Process Modernization
Market segmentation, pricing,
and structure optimization
CRM & Revenue Operations Alignment
Make your systems drive measurable results